Hear the Smile
Communication
Take a
moment to think about this statement “in everything we do, we are communicating
something to someone.” Considering the validity of that statement and the
research that shows somewhere between 85 and 93 percent of all communication is
non-verbal, what are we communicating?
Since
communication is the catalyst for our ideas, theories, interpersonal relationships,
and the very basis of our quality of life; and 80 plus percent is non-verbal,
then it is entirely possible we are communicating opposite of what we want or
intend to.
Our
expressions can promote, anger, joy, puzzlement, or agreement. The clothing we wear
can “say” I am a brash, no holds barred individual or a French cuff could “say”
I am smooth and sophisticated. The cars we drive and how we drive them, the
music we listen to or even the movies and books we talk about communicates who
we are. How aware are we of the effects of our communicating and how can this
be used to our advantage? It is possible a smile or positive body language can
help turn a new prospect into a new client, it is a good, strong, and positive
step in any sales process.
A professional
salesperson/manager is a master of human behavior and communication. The
professional is prepared, engaged, and focused, they know their client and how
best to communicate to them. They know
how to mirror their client’s body language, speech, and tonal patterns. A
masterful sales person is creating an environment through multiple avenues of
communication, which encourages bonding and rapport with the client. People buy
from people they like and they buy more than once.
The better we
communicate, the more successful we will be, this is a proven fact. Ronald
Regan our 40th president was both beloved and feared (by his
enemies), he was often referred to as the great communicator. Ask yourself
today, how well do I communicate? Am I a one faceted communicator? Can you
create the impression that you need to, for success in today’s environment?
You are the
only one that crafts the impression you deliver!
